23/02/2012

TATA Communications joins F1 & Armaan Ebrahim joins PUMA

This may come as a surprising news but it has happened. Tata Communications today announced it's multi-year technology service and marketing agreement with FOM. This deal we see Tata communication will provide connectivity to all the 20 race locations over its global network. In addition it will provide hosting and content delivery services to Formula1.com, the official F1 website.

When I first read this news, I was a bit surprised with the deal. But very happy as it's another step in the progress scale for Indian involvement in motorsport. This deal is risky in all aspect, because communication is a very important aspect of F1 and any small mistake with it will surely hurt the name of the company. Millions of people check the F1 website daily and we can imagine the traffic, to cope it will be a tough challenge but perhaps Tata communication being in this line for years now can take up this new challenge and do well for the fans and F1.

To read about the thoughts of Bernie & Vinod Kumar (MD & CEO of Tata Communications) along with the details about what the deal is all about, click here. Here's an article from James Allen (BBC 5Live commentator), he has beautifully summed up about the deal and the advantages it can bring to F1.

In other news Armaan Ebrahim has joined hands with one of the famous German sports merchandise dealer PUMA. He becomes the brand ambassador of the German brand, Armaan is quite happy with the association. Click here to read what he said.

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