Aethra Sahara Force India Formula One Team ...

... just kidding, the name has not changed again, however the team does have a new partner!

Aethra are an auto parts manufacturer in Brazil and they have joined the team as an official partner for 2012.

What is interesting is that this company have been sponsoring Jules Bianchi all the way through GP2 so i guess the deal with Force India was logical!

Force India team principle/managing director, Vijay Mallya, said:

"I am pleased to welcome Aethra to the team as we prepare for the start of our 2012 campaign. Their support is important as we seek to build on the solid foundations we have established over the last four seasons and sustain the momentum we generated last year. As an auto parts supplier, Aethra is an ideal match for Sahara Force India and their understanding and passion for cars will help ensure the success of the partnership for both organisations".

Aethra CEO, Rafael Sportelli added:

"Aethra is very proud to join the Sahara Force India Formula One Team. Both companies share a long commitment to technical excellence and strive for innovation in very competitive environments. Over the last few years this has been demonstrated by Sahara Force India’s rise through the ranks, culminating in a fine sixth place in the championship last year. Aethra is delighted to be associated with a team that is hungry for success and we look forward to an exciting 2012 season".

Elsewhere, British F1 broadcaster, SkySports, have updated their website for the 2012 season. Read their Force India profile here and their Narain Karthikeyan profile here.


  1. Thanks for sharing this great post.Keep sharing in future too.
    For more latest News on sahara please visit Saharasri Subrata Roy Sahara

  2. Thanks! However this is old news. To keep up to date with the latest news, check our facebook page: https://www.facebook.com/AutoIndiaSports


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